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Poker Power

App Design
UI/UX
Poker Power teaches confidence and decision making skills for women through the world of poker. Targeted at women, they offer a mobile app to learn how to play poker through lessons, live games to play with peers and community building through discussion.
Designed at Red Antler as Senior Digital Designer
Goal

Turn poker skeptics into passionate advocates for Poker Power by building a brand that's both irressisbily fun and incredibly rewarding.

Outcome

Leave the user impressed by our confidence, assured that our approach yields success, excited about the opportunity we present and curious enough to reach out.

Product Truth
Poker Power is a lens through which to perceive every situation, equipping players with a more insightful point of view.
Consumer Truth
It's an easy tendency to lean on others for guidance and advice. But the most genuine, rewarding growth only comes from building up our own perspective and instincts.
Objective
Build retention across organizations and individuals with a community oriented experience that rewards players with a deepened sense of community and a growth of skills.
Target Audience
Ambitious women+ in work and life: For some, their goals may err more professional. For others, they want to build identity beyond work, whether that means finally getting around to learning guitar or investing more in their friendships.
Key Message
A game that'll change how you see the world

Jump into low-stakes lighthearted play

Feel community over cards

Bite-sized sessions for any session
To create more opportunities for community members to connect, we integrated a chat function within gameplay for users to interact.
Along with the gameplay and community tab, we've also incorporated lessons for users to add additional way to learn the rules of poker and earn rewards.
After the user has gone through the lessons, they are navigated to the quiz flow in which they can test their knowledge.
Through the community tab, users can track skill development and individual success through the leaderboard and partake in discussion groups to foster community.

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