Reimagined Oishii’s digital experience to cultivate a deeper understanding of the brand’s unique story and mission, while creating intuitive pathways to shop. The goal: to leave users craving the unmistakable delight of an Oishii berry—where a single bite delivers the ultimate sweetness, rich aromatics, and a creamy, unforgettable texture.

Oishii’s Shopify site elevates the brand’s premium produce while educating users on the sustainability of vertical farming and highlighting customer reviews. We mapped key user journeys to connect eligible customers with direct delivery options, while a store locator guides others to nearby retail partners. A dedicated Omakase Berry product page showcases what makes the fruit unique—complete with growing insights, serving tips, and embedded TikTok and Instagram feeds featuring enthusiastic customer content. To support Oishii’s rapid growth, we also built a flexible, scalable marketing landing page to promote future innovations like the Rubī Tomato, new vertical farm openings, and an expanded retail footprint.