Consumer Truth
Fake personalization boxes you into a single dimension—leaving you feeling like just another data point succumbed to another predictable experience.
Product Truth
Crosshatch allows you to connect the dots between all the different facets of who you are and what you do—resulting in the most relevant and enriching digital experiences possible.
Pain Point
While this is a B2B product, the way it’s presented should feel very consumer friendly, clarifying and human.
Target Audience
Active tech users with looming skepticism: an active adopter of mainstream technology, not bleeding-edge techie.
Primary Action
Drive users to get started with Crosshatch.
Key Message
Crosshatch is a secure data passport that unlocks your personal digital universe, personalized just for you.
