Matic is the world’s first fully autonomous home cleaning robot that not only auto-toggles between mopping and vacuuming but also maps your home, using AI technology, to quietly clean without supervision. We worked with Matic to relaunch it’s brand, website, mobile app, content and much more to pioneer Matic in the home appliance space.

Red Antler’s brand idea, “Perfect is Always in Progress,” guided the creation of a bold and forward-thinking identity for Matic. We developed a distinctive visual and verbal system—spanning tone, brand, content, site design, app design, and more. In close collaboration with teams across strategy, brand, and digital, we crafted an immersive app experience that guides users from their first interaction with the product through to its everyday use, ensuring they unlock the full potential of Matic’s innovative features. To support launch and drive conversion, we also designed a dynamic e-commerce site that highlights Matic’s unique capabilities and compels users to purchase.

The robot is the primary method through which people will interact with Matic, with the app allowing for deeper customization and user-driven instruction → this means we need to message the robot first and foremost and treat the app more like a secondary experience.

We want to make sure we make it clear that you are directing Matic through commands, gestures, voice, etc. to really set it apart from Roomba - it isn’t just autonomously roving around looking for messes, it works with you to be even more intelligent

We’ll need to balance Matic’s smart tech / AI / personalization with the promise of privacy. How can we make home scanning and autonomous cleaning NOT feel scary?

Busy parents with chaotic households: Motivated parents juggling jobs, kids, and/or pets, often pressed for time. They like their homes neat and may have professional cleaning. A clean home lets them unwind and experience peace-of-mind.

Purchase a Matic.

Offload all your cleaning needs onto Matic — the intuitive, autonomous home cleaning robot that factors in your home, your preferences, and your lifestyle to intelligently give you a deeper clean, every time.

Each round of design, across both the mobile app and e-commerce experience, was presented in a Figma prototype within a presentation deck, ensuring every interaction and design element accurately reflected the intended live behavior and user flow.

With Matic’s in-house developers, our teams were able to collaborate closely through regular client presentations and informal syncs, ensuring seamless alignment between design and execution. As a long-term partnership, our consistent internal team structure allowed for ongoing collaboration, enabling us to launch a cohesive and high-performing brand across all touch points of the Matic experience.