Matic is the world’s first fully autonomous home cleaning robot that not only auto-toggles between mopping and vacuuming but also maps your home, using AI technology, to quietly clean without supervision. We worked with Matic to relaunch it’s brand, website, mobile app, content and much more to pioneer Matic in the home appliance space.

Red Antler’s brand idea, “Perfect is Always in Progress,” guided the creation of a bold and forward-thinking identity for Matic. We developed a distinctive visual and verbal system—spanning tone, brand, content, site design, app design, and more. In close collaboration with teams across strategy, brand, and digital, we crafted an immersive app experience that guides users from their first interaction with the product through to its everyday use, ensuring they unlock the full potential of Matic’s innovative features. To support launch and drive conversion, we also designed a dynamic e-commerce site that highlights Matic’s unique capabilities and compels users to purchase.