TheGuarantors partnered with Red Antler to revamp their website and better reflect their position as a trusted leader in the renter-owner space. As a fintech company focused on expanding housing access and simplifying the leasing process, they act as a bridge between renters seeking approval and property owners seeking financial security. The previous brand and tone fell short of resonating with their audience and status—prompting a new digital presence that aligns with their mission to create a more inclusive, stable, and modern renting ecosystem.

We set out to create a brand experience that confidently positions TheGuarantors as a category leader, while genuinely advocating for both renters and property operators. By clearly communicating their dual commitment and showcasing products designed to protect, insure, and support the financial needs of both audiences, the new brand reflects their role as a trusted, balanced partner in the leasing ecosystem.